Mercato

Mercato

Private Equity FirmGeneral Partner (GP)
SEC-registered.

A growth-stage investment firm partnering with visionary entrepreneurs to build transformational companies, particularly outside traditional venture-rich tech hubs.

Founded

2007

Ownership

Privately held

Risk Profile

Moderate; focused on sustainable growth and market leadership through partnerships.

Location

Salt Lake City, Ut, United States

About

Mission

To be a founder's first call, providing not just capital but also access to a curated network of world-class advisors, focusing on bettering the world through entrepreneurship and delivering value without compromising values.

Values

Giving more than taking, delivering value without compromising values, and bettering the world through entrepreneurship.

Participant Demographics

Focus on underserved geographies and founders building category-leading companies outside traditional tech hubs.

Track Record

Notable Achievements

Recognized as one of the most founder-friendly investors by Inc. in 2024.

Project Track Record

Investments in companies like Cylinder Health, Lambda, and Atomic, among others.

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Headquarters

Salt Lake City, Ut, United States

Legal & Compliance

SEC-registered.

No major violations reported.

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