General Advance

General Advance

Private Equity FirmVenture Capital FirmGeneral Partner (GP)

General Advance is a private investment firm built on independent research and long-term partnerships. The firm backs inimitable teams using technology to solve complex problems to exponential effect.

Founded

2012

Ownership

Privately held

Risk Profile

Emphasizes strategic insights and long-term partnerships, indicating a moderate to high tolerance for risk in pursuit of transformative outcomes.

Location

New York, New York, United States

About

Mission

To support exceptional, mission-driven teams developing innovative technologies to address complex challenges while fostering intellectual honesty, integrity, and creativity.

Values

Intellectual honesty, uncompromising integrity, creativity over consensus, and optimism.

Track Record

Notable Achievements

Investments in over 50 companies across various stages, sectors, and geographies; portfolio companies include Dataminr ($4.1B valuation), Immuta ($1B valuation), and Palo Alto Networks acquisition of Bridgecrew for $156M.

Project Track Record

Investments in cybersecurity, healthcare, fintech, and AI, including companies like Phosphorus IoT, Cowbell Cyber Insurance, Redesign Health, and Synchron Brain Computer Interface.

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Headquarters

New York, New York, United States

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